What Is Sign Writing And How Can It Help Your Business?

Have you ever seen a sign on a local storefront or perhaps on the side of a bus and wondered how it was made? Chances are that sign was created using sign writing, a type of graphics design that uses text to create an eye-catching message. If you're searching for ways to promote your business and increase your visibility, understanding sign-writing can be helpful. This blog breaks down what sign writing is, why it's important for businesses and how you can use sign writing for your own business.

What Is Sign Writing?

Sign writing combines words and images to create an eye-catching message that stands out from the crowd. Signwriters use typography, colour, shape, size, font styling and other techniques to get their message across in an attractive way. Signwriters also understand the importance of readability. They know how to make sure their signs are easy to read even when viewed from a distance. It's important to note that sign writing isn't just limited to physical objects like signs. It can also be used on digital platforms such as websites or social media accounts. 

Why Is Sign Writing Important For Businesses?

For businesses that want to increase their visibility in the marketplace, sign writing should not be overlooked as an option. Using attractive signage with well-crafted messages can help draw people into your store or encourage them to visit your website or social media profiles. Additionally, since many people rely on visual cues when deciding where to shop or what services they should use, having visually appealing signs or banners can give you a leg up over competitors who don't make use of this technique.     

How Can I Use Sign Writing For My Business?

If you're interested in incorporating sign writing into your business strategy but aren't sure where to start, there are several options available. You could hire a professional sign writer who will craft custom signage for you. However, if you want something more affordable yet still effective, there are plenty of online tools available that allow you to create signs yourself without any special design skills required.


Sign writing has been around for decades as an effective way for businesses to promote themselves and increase their visibility in the marketplace. Understanding what sign writing is and how it works can help any business owner create attractive marketing materials without breaking the bank. If you would like to find out more, contact a sign writing service today.