Retail signage should not be an afterthought

For your physical retail businesses to attract more customers and record high sales, it needs to stand out from the rest. That said, prudent retailers understand the importance of signage in achieving those objectives.  This article highlights three types of signage that every brick and mortar retailer should have. Outdoor signage Outdoor signs are extremely important in physical retail given that they are responsible for attracting potential customers inside the door, the hardest obstacle to forging a customer-business relationship. [Read More]