Retail signage should not be an afterthought

Posted on 18 September 2017

For your physical retail businesses to attract more customers and record high sales, it needs to stand out from the rest. That said, prudent retailers understand the importance of signage in achieving those objectives.  This article highlights three types of signage that every brick and mortar retailer should have. Outdoor signage Outdoor signs are extremely important in physical retail given that they are responsible for attracting potential customers inside the door, the hardest obstacle to forging a customer-business relationship. [Read More]

Why You Should Choose LED Signage to Advertise Your Business

Posted on 29 December 2016

One way to advertise your business is to use signs. However, success is all about standing out among other businesses and if you want this for yours, especially if you are new in the market, you must invest in the correct type of business signs. There are multiple signage options you can choose from, but LED signs can help you sell your brand faster. Here are some of the ways you will find LED signage beneficial. [Read More]

The Future of Your Bookstore Is Bright -- Digital Sign Bright

Posted on 4 August 2016

If you're trying to boost sales in your bookstore, you may be looking at digital signage and wondering what it can do for you. You can read about the technology of digital signs until the cows come home, but learning about the mechanical workings is not going to tell you what you really need to know. You need to know whether a digital sign is an investment worthy of your time and money. [Read More]

What to Think About When Designing a LED Sign for Your Business

Posted on 20 May 2016

LED signs are excellent marketing tools for your business. Placed by the roadside, they can make all drivers passing by attentive of your business and the message you wish to send to people. Neon signs are better than ordinary signs when it comes to grabbing the attention of people, as the lights make the sign stand out more. However, in order to design a ostentatious LED sign that will grab the attention of the people passing by while also giving out a clear message, there are a few things you need to think about. [Read More]

About Me

Appealing to Kids and Other Savvy Sign Design Tips

Welcome to my blog. My name is Heather, and I run the office for a professional quilter who has an online shop as well as a storefront. I do a range of things for my boss including everything, from filling orders to redesigning websites and talking to customers about what draws them into our shop. As we have a lot of foot traffic, a lot of clients tell me that they come into our shop because of our sign. I helped choose the design for that sign, and now, I want to help others. In this blog, I am going to post a range of tips and ideas on designing signs that make your business more appealing. Whether you want to appeal to kids or seniors or any other group, I hope these tips can help you.

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